Root root root for the home team -- not!

Dear CBS News:

Traditions (or aspirations) of journalistic objectivity have long been held in abeyance for local sports scribes, who are expected to root root root for the home team.

Localites are similarly mesmerized by spectacle into thinking of the teams' fortunes as their own ("we got killed last night") even though they have neither management nor ownership stakes in the local profit-making sports entertainment troupe. They become "fanatics," often shortened to "fans."

OK, it's all a game and WTF is the fun if you can't choose sides? If you don't win it's a shame!

Which leads me to a network business reporter I heard on the local CBS News AM station, who, in reporting today's stock market losses (said by mindreaders to have occurred in response to the Goldman Sachs accusations), told his interlocutor back at the studio that "we were down over 100 points today blah blah blah."

WTF you mean "we?" Are you a Wall Street stooge?

You mean they. Them. Those *&^%$# people. The ones many folks think stole our 401Ks and IRAs and pensions and nest eggs and homes and jobs. You're WITH THEM? You and them are US?

Fuck you, asshole, I don't want another lying cheerleader. This isn't a game. If you don't win you could die.

You're not us. WE are not with you. Give us some objective reporting.

Thanks,

Dennis Wilen

P.S.: I turned the station off when the local anchor asked the San Diego reporter on the phone why a serial killer defendant decided to plead guilty. "I guess," started our long distance correspondent . . . "

CLICK. You guess? You (*&^%$ GUESS? On what was once The Tiffany Network? On the same radio frequencies as Edward R. Murrow? Fuck you!

O.K. I confess. I was a CBS Radio employee and always thought the network was a class act.

As a matter of fact, as part of Standards and Practices, I was assigned a particular network responsibility at WCAU-FM in Philadelphia (then known as Disco98) that required I go to Manhattan and train for a day or two and file reports back to HQ. I was mostly Production Director (I produced/dubbed/scheduled the commercials and other taped assets) but at the same time was the NY-designated "Manager of Continuity Acceptance."

This meant I was tasked with getting commercials on the air and at the same time SCREENING THEM for bullshit, adherence to CBS standards and the National Association of Broadcasters Code. Typically this meant sending back stuff with fake teletype news sounds or bogus alerts, fake going out of business sales, etc. or too much SUNDAY SUNDAY SUNDAY with cheap reverb. The rule was you couldn't repeat the phone number or address more than three times.

Other commercials required special scrutiny.

If a spot came in for hair plugs, or weaves or hair replacements (Disco98's "Fascinatin' Rhythm" attracted both this kind of male listener and advertiser for whatever reason), I would send it back to the agency if it said the shit was undetectable. I made them add 'virtually' or some weasel word. Same with bogus scientific claims. This was a constant war I couldn't win, the local ad salesman pestering the boss and me, the powerless conflicted advocate of network policy and NAB codes.

Ah, CBS. They had gorgeous thick stationery in their Selectrics, and the official ink color was dark gray.

Not black ink on white, mind you. Dark gray. Classy

I shudder at what I hear on the air now.

Another relic: My Good God LP on Atlantic, 1972

This is the back cover, and there I am in the credits as producer.

I don't remember why I thanked Michael Cuscuna -- did he help hook me up at Atlantic?

Finally -- a copy of one of my Rolling Stone articles!

Finally, one of my RS articles has appeared online!

I wrote for Rolling Stone so long ago (1970!) that the stories have never been archived digitally, and I surely never had enough forethought to save hard copies.

But thanks to a new Facebook friend, one of old pieces has hit the Intert00bZ.

Hard to read, I know, but aren't we all!

Kiss me, I'm Jewish -- and Irish!

St. Patrick’s Day was  Dad’s birthday.

As long as I remember, our family has had fun with the coincidence of these two auspicious days, as we subtly mutate into Irish Jews, mostly at Dad’s expense.

We have given him presents like shamrock cufflinks and shamrock ties, green shirts and sweaters and endless dinners of corned beef and cabbage.

Dad, bless his heart, pretended like he liked it, and used to proudly point out that three times in recent history a Jew held the post of Lord Mayor of Dublin.

I hadn’t thought to look it up until today, but it’s all true, and the first Lord Mayor in question was The Honorable Bobbie Briscoe (photo above), a Sinn-Fein man elected for a one-year term in 1956 and again in 1961.  His son Ben also served as Lord Mayor.

After hearing that there was a Jewish Lord Mayor of Dublin, Yogi Berra allegedly said “Only in America!”

I say: Happy Birthday, Daddy!

Bandwidth expands to fit the waste available meets Twitter

My long-time net.friend Joe Loong (who I met as [joelogon] on a text-based BBS and with  whom I spent many hours on IRC) just wrote about how sometimes less is more online.  You don't always need a GUI and avatars to chat.  Sometimes less is better.

My Web405 mailing list, in that sense, as a text list, embodies the Wikipedia definition of the McLuhan medium is the message meme with a to-the-point, no chrome format, and just may be the perfect way to simplify and focus conversations. Joe also discusses Twitter's directness as a communications boon

Here's [joelogon]'s blog post, which mentions, by the way, VOIDMSTR's LAW:

Communication Bandwidth: When Less Is More
by JOE LOONG on FEBRUARY 12, 2010
Tags : chat, irc, messaging, sms, text, twitter, voidmstr's law...
Categories : Being Social, Social Media, Twitter

Share
Buzz up!

Way back in 1992, a friend of mine came up with the following supposition: “Bandwidth expands to fit the waste available.” It turns around the idea that content producers see unused capacity and come up with new ways to fill it up, and instead says that all this… stuff is
already out there, and that the means to deliver it forever lags behind, trying to catch up.

more @

http://bit.ly/aVIJcX

Dear Dean Singleton: Make money online fast!

My JewishJournal.com colleague Steve Greenberg cartooned (above) and blogged about Dean Singleton's media merger plans. This was especially interesting to me because I almost was a Singleton employee.

In the waning weeks of 2009, I applied for an open position at DailyNews.com, the online operation of the Los Angeles Daily News, formerly the Valley News. I was interested in the Online Editor position, a job I loved when I was at JewishJournal.com

The same day I applied, the Daily News editor called me back and asked if I would still be interested in the job if it only paid $70K annually. I told her I was indeed interested and we set up an interview for a few days later.

The interview went pretty well, I thought, and she asked me to prepare an email summing up what I would do as Online Editor, specifically how I would deal with Singleton’s plan to put some online content behind a pay wall.

Like Steve Greenberg, I’m not all that sure about Singleton, but you have to respect a guy who is so optimistic about the future both on and offline he bet big bucks on it. OK, leverage, other people’s money, BK, etc., but still he’s out there, trying.

I didn’t get the job (someone was promoted internally) but I thought you might like to see the little plan that ALMOST defined the next version of DailyNews.com

Here's what I proposed:

DailyNews.com: Opportunities ahead!

The shrinking print news hole is not a problem for DailyNews.com -- it is an opportunity.

Paid online news thrives to the extent it adds value to wire copy and delivers vital local content available nowhere else.

Our team of talented reporters, photographers and editors is uniquely positioned to generate that content, and DailyNews.com -- as I envision it -- is prepared to deliver it to web browsers and smartphones round the globe.

I believe we can offer content so useful it can command a price -- content you can only get at DailyNews.com -- content so indispensable you don't want to leave the house without it.

Think about it: A local story limited to a 300-word news brief in the paper because of space can run *two or three pages* online, with videos, photos, sidebars, graphs, bullet points, pull-quotes, links to past stories about this subject, etc -- information you'll only find at DailyNews.com

For example, if the brief is about another water main that blew down the hill, DailyNews.com's version features links to the DWP page, your councilman's page, audio of the call to 911, the mayor's complaint page, a Google map showing the road closures in your neighborhood, and a place for your comments.

I bet our photo staff could come up with giant-sized photos and users will happily upload their own snapshots and videos, too.

Deep local multimedia content. Interactive. Curated links and context (we're editors and that's what we do!) User-generated content. Community involvement.

However, if we build it, they will *not come* automatically.

The opportunity for the incoming Online Editor at DailyNews.com also includes growing the audience, not only in quantity but also in the depth and quality of site visitors' engagement.

We don't want just lots of visitors; we want them exploring our online resources; we want them interacting with the site by clicking on audio and video links; we want them rating or commenting on blog posts, sending in news tips and letters to the editor and uploading pictures or videos. In essence, we want them to be a partner in creating what makes DailyNews.com an exciting, must-read part of their day.

The target audience, and the source of The Daily News' credibility, is our loyal readership from the paper's near-century-long history in the San Fernando Valley; although the editorial scope of the paper has widened, The Daily News is still the Valley's hometown newspaper.

There are other sources for national and international focus. There is no other longstanding resource for local Valley news.

Maintaining and growing this home-town affiliation is a key element of my online editorial strategy.

Any local visitor to the site (or purchaser of the newspaper) is likely to share several broad sets of concerns with other Valley residents: the quality of our air and water, deteriorating roads, declining schools, rising prices, problems in the local economy, etc.

But local issues are only part of the content mix. Our wire-sourced and chain-sourced stories must feel local too. The more we cover these non-local issues (world, national, state) with a local angle, the more our content will involve readers. This means adding local interest to national and world stories.

Wire story: Web videos reveal Iran election protest violence. Sidebar: Iranian-Americans in Chatsworth smuggled 10,000 pen-shaped digital 'spy cams' to dissidents.

The more web news searchers see a unique angle on a routine story, the more they are likely to click to see the content. The 'localness' and uniqueness of these stories must be emphasized with keywords in the headlines and body copy -- a key to growth is editorial cooperation with sound SEO strategy.

Just a note: I'd like to see stories datelined with the appropriate neighborhood: Canoga Park, Arleta, North Hollywood, etc.

As we emphasize the broad horizontal coverage, we need to take a complementary approach to vertically-affiliated groups that might come for news about, say, the Armenian Catholic Church picnic or honor students at CSUN; we want them to stay to read up on water main breaks in Panorama City and how that might affect their drive to work or whether there will be construction going on in their neighborhood.

The site should lure our users to click from story to story, section to section, so that they are exposed to both our content and our advertisers as long as possible.

I'll reach out to ethnic and cultural groups, the PTAs, neighborhood councils, merchants, houses of worship and fraternal organizations. We'll empower them with their own blog, where they can announce the next club social and the open-mic night with the zoning board.

People like to see their names and pictures in the paper; we'll be reinventing the society page -- as online user-generated content. There would be no direct costs to us (except training of bloggers), much goodwill, and a way for our audience to generate their own stake in our online content.

We might also reach out to provide blogs to city council people, local congressional representatives and state legislators.

As we bring in these newcomers with vertical and horizontally-tailored content, we need to entice them to stay on the site. The means the new CMS should auto-generate links to related stories, other stories by this reporter and other stories in the section (i.e, Local, Breaking, World, etc.)

A redesigned home page would have a cleaner design, better navigation and fewer but more impactful items. It would also feature the best reader comments, the best/most popular blog posts, along with the most emailed and most viewed. I'd also feature interactive items higher on the page. It's important to get site visitors to click to play a video, click to vote, etc. I would also feature larger photos and make more use of photo slideshows.

When we met, I recommended more audio and video and the day-parting of some features. We already have the morning crowd; let's think about lunch-time chats for folks eating at their desks, and more traffic news from 4 to 7 p.m.

I'd also like to pick up the late night crowd (the people that aren't visiting us during office hours) with an all-night section -- available online say from 10 p.m. to 4 a.m. ONLY.

Using the reverse psychology of the trendy disco club -- people want to get into the club they can't get into -- the exclusivity angle would make us an instant destination.

What's our Los Angeles Late Shift content?

Only on DailyNews.com: YouTube videos about the Valley, reader videos, people working the late shift, bloggers, students, re-Tweeted police blotter reports, re-Tweeted fire radio, re-Tweeted earthquake reports, off-beat news from AP and message boards. Late night talk radio for the WWW. Signup required. Email verification. EULA re 18 or over. Nothing X rated. This has the potential to generate traffic and revenue from otherwise idle fixed investments -- a concept popularized by fast food franchises serving breakfast and late night customers, not just lunch and dinner.

Finally, our efforts on the social net must be more human, more consistent and more useful. The automated Twitter feed needs to have a more informal voice, for example.

Summing up:

• Build and grow identity as the Valley's local news source
• Add value to world, national and state stories with local angle
• Reach out to vertical markets (ethnic, neighborhood, church, school, etc.)
• Increase visitors time on site with links to similar stories, other stories 'you may like'
• Increase opportunities for actual physical interaction with more clickable items -- videos, audio, polls, comments, ratings. etc.
• Deliver special day-parted content to day-time users (bigger traffic news plus maps from 4-8 p.m.?) and special all-night content
• Encourage social networking (Web 2.0) with rating, commenting, sharing, etc. and Facebook, Twitter, etc.

I hope this is what you are looking for, Carolina, and look forward to discussing this mini-manifesto with you in more detail soon.

I think the day-parting of content with the no-accesss allowed proviso is especially promising.

Any of you media moguls out there want to take me up on the vision?

Java? I just meta!

Click on the image for a big version!